SEO, or where to find seo company, has been around since at least the middle of the 1990s. While the Internet has roots tracing back much farther, it was in this time period that the explosion of desktop computers into most American homes meant most people were getting online. Millions, followed by billions, of websites came online, and most webmasters wanted their pages to get attention and traffic.
How seo company was born?
It didn't take long for people to figure out that the number of backlinks pointing to their site helped them rank in Google and other search engines, and so the SEO industry was born, revolving primarily around getting as many backlinks as a person could. It worked for a while, but it also drew the ire of Google, which knew that many websites had artificially inflated rankings due to the deliberate generation of anywhere from thousands to even millions of backlinks. The Internet was also getting flooded with lots of low-quality content to support or host those backlinks.
Despite Google's success and dominance over the search engine sector, it knew that to stay on top, the quality of its product (search results) had to stay high for users to keep using Google, since switching to another search engine was a simple matter of getting fed up and typing in a competitor. Drastic changes were undertaken over several algorithm updates that then seriously penalized massively spamming low-caliber backlinks, and the modern SEO environment was born.
Backlinks still matter in search engine optimization, and probably more so than many in the industry might admit, but sheer quantity is no longer enough. Google and other search engines no longer just count the number of links, but rank them individually based on a number of factors.
Why choose us for an seo company in Toronto?
The website that a backlink is pointed towards is analyzed, but so is the page where the link is coming from. Google tries to determine how closely aligned the websites are in terms of subject matter and content. It weighs links more heavily if they the two websites are similar in focus. A roofing website pointing to another roofing website matters. This is because previously, blog networks would be used to host backlinks for all sorts of websites, providing an almost random and chaotic dumping ground.
The page authority or page rank of the backlinking website factors in very heavily too, as this establishes the trustworthiness of the backlinking site. Massively generated blog pages are unlikely to achieve this status.
Variety is also something Google likes to see in backlinks, as it's good to have backlinks not just from other websites, but also press releases, article directories, blog entries, blog comments, forum posts, and even social media. Facebook, in particular, is proving to be verdant ground for backlinks, not just for Google rankings but actual traffic, given that an estimated one-quarter of all Internet traffic is routed through Facebook posts, pages, or shares.
Backlinks will alway matter in search engine optimization, but it's no longer enough to throw up a thousand 100-word blog posts anywhere you can. Google likes to see a variety of links from many sources, particularly centered around longer pieces of actually useful content that are fresh and unique.